Backpack travel, or phuot in Vietnamese, is a popular trend among many urban young people. However, instead of immersing themselves into the landscape and appreciating the culture, they destroy them along their trips by throwing garbage, stepping on fields, plucking flowers, and so on. This campaign aims to make them realize their wrongdoings and preserve the landscape. 

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This project is a part of the Advertising Industry Practice course. My tasks involve tactics and idea development, video filming and print ad production.