SAMSUNG
#DoWhatYouCant

This brand campaign is dedicated to Samsung's philosophy Do What You Can't: To never be complacent, to keep defying barriers, and ultimately achieving the impossible. Samsung stops at nothing to create innovative technologies so that people can do impossible things.

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The campaign features 2 main activities: a brand video and a workshop series.

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More can be found via: https://www.samsung.com/vn/explore/do-what-you-cant/

                                         https://www.samsung.com/vn/explore/samsung68/

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Creative agency: Leo Burnett Vietnam.