THE ADVENTURE OF SWEAT

The Adventure of Sweat is an advertising campaign for Number 1 Active Salty Lemon (N1ASL), a sports drink from a Vietnamese drink company Tan Hiep Phat.

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N1ASL is facing low awareness among the consumer with a lack of differentiation causing difficulty to create a long term consumer relationship. The sports drink market is also dominated by other brands namely 7Up Revive, Pocari Sweat, 100plus,... causing N1ASL even more obstacles to overcome. 

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After the researching phase, we understood that in order to make N1ASL to stand out among the rest, a strong and relevant brand platform is necessary to trigger product trial and brand love.